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Rebranding: Trump's solution the the B737MAX disaster!

Well, that's Monday morning for you, and it's not even April 1...

So this morning Trump suggested that Boeing rebrand their aircraft, as a way of winning back the flying public.  There are a few problems here, first and foremost 99% of the flying public could not tell the difference between a Boeing 737 and an Airbus 320, secondly, the "public" for Boeing are the airlines.  Now there are between 5,000 and 5,500 airlines in the world, but in reality "real" airlines there are only 700-800 operating in the world.

I would be very surprised that these "customer" could not see through a rebranding effort, when in fact the B737 is Boeing's workhorse aircraft and has for the past 40 years.   The problem is not the brand, in fact, the B737 is very respected.  The problem is this aircraft and its apparent instability that has bee managed by software -- without, it seems, informing/training the crew on how it works, what it does and how to shut it down when it misbehaves.

It seems, the problem is the product, branding will not change the product

Still, you've got to hand it to the President to suggest that rebranding the aircraft is the solution -- I guess he could have done that too for Trump University, maybe calling it Drumpf University instead would have "fooled" the students that they were attending a completely different institution?

Happy Mondah!

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