Unless you are less than 30 you probably don’t know what being called a GOAT means. Actually, even Meryl Streep had no idea when he cast members called her the GOAT which means « greatest in g all time ». She thought they were calling her an old goat…but she still found it endearing according to Jennifer Lawrence who related the he story some time ago!
So back to the Bay where they get this bizarre request to call their customers GOATs. They assumed they mean « goat » as in the animal. Strange but what of it!
Again, it’s entirely possible that most Quebecers would have no idea as to the meaning of GOAT also who calls all their clients GOATs?
It is both a linguistic and social misunderstanding. But then it Meryl Streep can get it wrong so can the French speaking marketing department of the Bay…I suspect that it lead to great publicity for the store. It also raises the question why everyone can be the GOAT. Since the meaning is that there can only be « one » GOAT
Still very funny!
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