Skip to main content

Private client business

Overnight, I had a question about our private client business.  It was developed during the pandemic since restaurants were closed, and demand for food had exploded.  Our production is somewhat unusual since we specialize in heirloom products, and therefore of limited interest to the general population.  However, through their contact, our distributors (well there are two of them) said they could support up to 500 delivery per week mostly in large cities and specifically in areas where they already operate.  

These are entirely the clients of our distributors, they selected them with their own criteria, and it also helps us greatly because sometimes we overproduce certain crops.  Last summer we had a bumper crop of strawberries.

We produce 500 retail boxes per week, it may not sound like a lot, but it is.  The bulk of our produce about 90% is for restaurants and hotel trade which have specific requirements.  The meat side of the business was started by fluke after our second son (no reflection on the love and affection -- just a way of avoiding names), who developed as a winter project a functioning website for the sale and distribution of meats.  It was not supposed to be live, but because of Covid...

The retail clients are also great for a massive reduction in food waste.  Hotels and restaurants have very specific needs, and so any excess production would end up as waste because we only pick ripe fruits and vegetables.   Selling to private clients reduces produce waste. Our goats had been fabulous at transforming waste greens into compost, but private clients have been a great source of economy, reducing produce waste was a dramatic revenue booster with literally no additional costs (aside from more boxes).  

We don't have a breakdown of our private clients, because they are not our clients, they are the distributor's clients.  I've been told that the majority are associated with the restaurant and hotel trade, which makes sense since they will appreciate the challenges of working with heirloom fruits and vegetables (There's even a private chat room that discusses cooking methods for some of our more unusual vegetables). 

It takes about two years to integrate a new variety of fruits or vegetables into our growing cycle.  There are several issues, the first is the flavour, sometimes there's a good reason a vegetable is no longer produced.  We work with five chefs mostly in London, who like to experiment with new produces.  We focus on those that fit the hotel and restaurant trade.

Note:  I was asked if we needed a milk quota to produce our butter, and the answer was no!  Milk quotas were eliminated in 2015.  Again, we produce exclusively for hotels and restaurants and the cost of our butter is high, about twice what you would pay for supermarket butter. 



Comments

Post a Comment

Popular posts from this blog

Spray painting Taylor Swift G650 aircraft (updated)

 First, a bit of paint will not harm anyone.  These climate activities are going to learn two things in the next few days:  (1) Trespassing at an airport is a felony almost anywhere in the world.  That means criminal prosecution.   (2) removing paint from an aircraft is expensive.   So these climate activists are about to find out the reach of the British criminal system and it will not be pleasant, the UK has very strict laws about that, I would be surprised if cleaning the aircraft of all the paint will cost less than $100,000.     I am sure that when they planned (premeditation) this little show they had a very valid logic to doing this.  Tonight, they are probably realizing the depth of their troubles.   I understand that in the UK it's a minimum one-year jail sentence.    Also, good luck travelling with a criminal trespass charge against you.  I am relatively certain that the airline industry will ...
Post a Comment
Read more

Tariffs on inhabited Island

 Two seldom-visited islands, part of Australia, saw a massive increase in the tariffs they will face when exporting to the United States.   The 32,000 residents did not have much to say...being Penguines.   NO kidding, massive tariffs were imposed on Heard Island and McDonald Islands.  According to the Australian government, the last visitor to Heard was about a decade ago.   Never mind the 47% tariff on Madagascar, where the principal export is Vanilla and the GDP per capita is less than $500 a year. Not only a Stable Genus but evidently an administration that took all of two hours to proof the list of countries.    They also treated St Pierre & Miquelon, two islands part of France in the middle of the St Lawrence Gulf...
Post a Comment
Read more

Britain, France and Egypt

 The voters realize now that the Conservative Praty desire to return to 19th-century dominance has driven its hatred of the EU.  The voters realize now that departure from the EU has accelerated Britain's decline and may soon make it irrelevant.  At best it will have to kiss American arses to maintain its standing.  For this, the conservatives were punished.  The decline of Britain was inevitable, competition from Frankfurt and Germany in Finance was bound to grow.  The core of Europe (aka Germany) is aging quickly Macron seems to be winning his bet, the left alliance that won the legislative elections will not remain united for long, since they disagree on about everything.   The Far right though it was about to assume power is once again relegated to the back of the bus.   It may draw its own conclusions, but not all of these are good for France.  The far-right has won nearly 1/3rd of the electorate, that is not something to be ig...
Post a Comment
Read more