The first 5 months of 2024 have been ahead of projections and expectations. Whereas revenues from produce sales to wholesalers have been more or less on target (5% variation) in terms of unit price, our volume, even after taking into consideration the increase in production, has been higher than anticipated. What has proved to be far more profitable is our transformation business. My wife and I both agree that we are at the edge of economies of scale, we have tripled production with almost no additional capital expenditure, so our marginal production costs have dropped by almost 40%. However, the free ride is over, in five of our six transformation businesses, the next stage of growth would require rather heavy capital expenditure. Our dilemma is that neither we nor our partners are very enthusiastic about following that next step. The question then becomes is stagnation in sales a negative issue? Is the only measure of succe...
Life of a Norfolk farmer