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Buying British Produce & Women in Farming

 Made in the USA is an old branding idea, yet when prices are everything, the Made in the USA label counted for little.  Why does the British government believe that such a UK-centric campaign will bear positive fruits?  

Consumers will assume that the "British" section will be more expensive (not incorrectly by the way) and will steer clear.  Moreover, 60% of fruits and vegetables are already British.  So this is likely to harm produce, either because the reception is that they are too expensive or of lower quality.  Now, there is nothing wrong with having a small union jack on UK-sourced produces, but having dedicated sections is a recipe for disaster.

There are 250,000 farms in the United Kingdom.   Most are very small and nearly artisanal, which is a problem.  The work on a small farm is backbreaking since they don't usually have the resources for heavy equipment.  The plants are too small for mechanized labour so the work is hard.

Women tend to self-select out of farming because of these issues. On the big farms, those we know, are run as family businesses, and both men and women are involved.  there may be a separation of labour of sorts, but these are equal partnerships.

Note:  A short update on our lenders to the subsidiary.  The lender has been formally arraigned for fraud.  We are only named as a witness, it seems that its a common practice for this lender.  Our solicitor told us that because it is a civil offence (he didn't try to steal from the insurance company) he will be looking at fines and business restrictions at worst.  The insurance company has six months to decide on the amount. 




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